Search Engine Optimization Content Vs. Links}

Submitted by: Jason Bland

Is content king or just a parcel in the game of links.

Search engine optimization is made up of relevant content, fresh content, and link population. I say this many times every day. However, an argument still exist out in the Internet Nation of whether you should spend more time on your content and on getting links to your web site.

Content is King saith the link opposition. It is truecontent is important. If you are not providing new content to the internet that is useful, enlightening, and down right interesting, you have a problem. Search engines download your entire web site (textually speaking) to determine what your web site is relevant to. The process is far more complicated but you get the general idea.

If a web site pertaining to cars has an encyclopedia of one million pages of car repair, car classifieds, car information, car related products, and car articles, it is very easy to see that this site is highly relevant to the term cars.

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But what if our million page mammoth doesnt have any web sites linking to it? Realistically, that is not going to happenbut lets pretend.

Links to a web site are a symbol of good quality. After all, would a thousand people relate their web site to a web site that was not relevant nor useful? No usually. This is why Google particularly puts so much emphasis on link population. Your local car shop may have five hundred relevant links to it and only ten pages within the web site.

However, it is likely that your local car shop will rank higher than the car web site with over one million pages of content. Why? Because content is like weight. Ten pounds of gold may weigh the same as ten pounds of cotton but the value is still greater.

So one million pages of relevant useless content can be lost in the search engines because nobody is linking to it. Of course, with that much content, someone in a blog, web site, or forum is bound to make reference and link to the sitebut not if the content is useless.

What to do. Content comes first. Create a lot of good content. You are in business because you have something that others dont. Be it a product, ability to make a product, ability to perform a service, or a license to do a service, you have something that others do not. With that, you naturally have knowledge that others do not. Share that knowledge. Knowledge is equal to the aforementioned ten pounds of gold.

Once you have your knowledge on your web site, you can begin doing link exchanges and also receiving unrequested links to your web siteall because you now have useful, relevant, and interesting content.

In the case of Content vs. Links, the verdict is simple. Both are important but content needs to come first and be useful. Links come after useful content and they need to be from relevant web sites.

About the Author: Jason Bland is with Adviatech Corp., a search engine optimization company. Adviatech offers a variety of SEO related services and recently launched the Total E-Marketing Package which is an all in one search engine optimization service. For more information, visit



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Why Equus Obd Ii Code Reader Is Topping The List Of The Preferred Diagnostic Tools}

Why Equus OBD II Code Reader Is Topping The List Of The Preferred Diagnostic Tools



Equus obd ii code reader is a powerful, yet easy to use engine problems diagnostic tools that have all the answers to whatever problem that will make your check engine light warnings come on.

Part of the headaches of a typical vehicle owner is seeing the engine light warning go on, an indication that all is not well with the engine, but with the entrance of diagnostic tools into the market, vehicle owners are gradually becoming crack auto medics, because these tools can do virtually all the jobs that a vehicle owner will take to an auto repair center.

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There are many code readers in the market, made by different manufacturers, with maybe one or two different features and they appear to be doing the same things, but taking a look at the response of customers online, equus obd ii code reader has always top the list. It has been receiving 4 or 5 stars reviews all the way. What make this diagnostic tool so unique and popular?. Check the following points.

Why People Prefer Equus OBD II Code Reader

1. It has the ability to quickly respond to the signal of your car computer and give very accurate readings which usually unearth the problem of your car engine.

2. Good customer care. This product comes with a solid iron clad warranty which the manufacturers always uphold. Whatever happened to your purchased product, you can get it replaced in no time.

3. The information and data displayed by this scan tool and easy to interpret, even if you are a professional you can handle this tool very easily.

4. Comparable features with much more expensive brands which have made the diagnostic tool to be more valuable.

5. It makes repair works really fast and easy. You can accomplish a 4 days job in less than 10 minutes in some cases.

6. It saves a lot on repair cost. The cost of using this same code reader by your repair center in some occasions can run into hundred of dollars.

7. If you must visit your repair center the data you save in the backup memory can be used to quickly solve the problem at hand, saving them time and saving you more money.

To cap it all, you can get this code reader at a lower price as you enjoy the benefits of real coupons, discounts, and free shipping.


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Why Equus OBD II Code Reader Is Topping The List Of The Preferred Diagnostic Tools


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